Amnesty International


Problem: In a 30 second TV spot, how do we convince social media activists to transform their online support into meaningful action?


Idea: Your voice can change the future when it is channelled correctly. 


Solution: By employing the vision of a better future, we provide online activists with a route in which they can elicit real change at the government level. In this case, by telling their Senators to sign the Justice in Policing Act. 


CD/CW/AD: Adam Dellavecchia

Director of Photography: Andrea Dunn

Actor: Perry Quarker Jr.