Problem: For the biggest brand in the beauty industry, what's the next frontier?
Strategy: 44% of hair stylists are self employed. But between keeping track of inventory, booking appointments, and managing client relations, being a stylist on your own can get pretty hectic.
And relationships with clients often suffer because of it.
Idea: Beauty for clients, excellence for business.
Solution: We create the 'Aveda at Home' app; a digital hub created specifically for self-employed stylists. Here, self-employed hair stylists can easily manage their inventory, calendar, and of course, better their client relations.
To spread the word, we approach our target as fellow hair stylists in corners of the internet where they tend to congregate.
My Partner: Thantavan Chanya
My Roles: Strategy, Ideation, Co-Art Direction, Copywriting, UX Design
Case Study Video
Aveda at Home
In the Client Profiles section...
Stylists can organize clients,
Store conversation notes,
And hair info on a client.
In the Calendar Section...
Stylists can keep a calendar,
Sort their events,
And confirm appointments.
In the Products Section...
See what they're low on...
Stylists can manage inventory,
And place an order.
The product finder tool...
And get info on a product.
Helps them find the right product.
They can see important info...
Get a bit more,
And place them as widgets.
Youtube Videos with FreeSalonEducation
On FreeSalonEducation, a popular Youtube channel in the independent stylist community, we create Youtube Videos highlighting how Aveda at Home can help with common problems that self-employed stylists have.
Blog Posts on SalonGeek.com
On SalonGeek.com, a popular forum in the hair-stylist community, we ask stylists what they're struggling with. From there, we create a genuine conversation, and show them how the Aveda at Home app works.
Instagram Instant Experience
With an Instagram Instant Experience, we highlight how the Product Finder feature works.
With the Covid-19 pandemic, stylists might not feel comfortable having a client come into their home. So we create pop-up salons, where stylists can rent out a chair, and safely do their job.