Aveeno

 

Problem: In an oversaturated market, how can we separate Aveeno from the rest of the pack?

 

Idea: However your hands work, oats make them work better.


Solution: By drawing on Aveeno's unique selling point, their oat-based formula, we communicate that Aveeno is the best hand lotion for men.

 

Ultimately separating Aveeno from the competition, while targeting an untapped market.

CW/AD: Just me and my two hands.

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