Bang & Olufsen:

 

Find Bang & Olufsen

Problem: B&O has lost their edge in recent years. How do we transcend back into pop culture? Can these ideas travel organically and drive sales?

Idea: Bang & Olufsen products can be found in dozens upon dozens of movies and TV shows. Let's get our audience to Find Bang & Olufsen.


Solution: We drop hints on social media on where to find our products. Players then take a picture of the given B&O product, post, and get rewards.

My Roles: Copywriting, Strategy, Ideation, a little bit of AD

Art Director: Stephen Sinacori

AWARDS:

Ft. in Clio's Ads of the World

One Show Young Ones Shortlist

Case Study

Social Media Hints
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Taken

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Austin Powers

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The Big Lebowski