Barnes & Noble

 

Problem: For Gen Z, books have become synonymous with boredom. They've traded in their novels for non-stop screen-time. 

 

How do we convince Gen Z that books are worth their time?

 

Idea: Books unlock your potential as a human. 

Solution: Create a 360º campaign that highlights the fact that books have churned out the most successful and innovative individuals that the world has ever known. 

Oh yeah, and beat the living s*** out of the aura of banality that surrounds books. 

Art Director: Jordan Goodman

My Roles: Copywriting, Strategy, Ideation

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Manifesto

Social Media (the enemy)

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Villainizing Tinder. It had to happen.

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Crushing Twitter in under 280 characters.

Using Snapchat filters against Snapchat.

It's TikTok. Need I say more?

Installations @ CES Las Vegas

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Jack Cover Installation at CES Las Vegas; the biggest tech conference in North America.

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Igor Sikorsky Installation at CES Las Vegas; the biggest tech conference in North America.

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Mark Zuckerberg Installation at CES Las Vegas; the biggest–– well, you know.

The Nitty Gritty

Sergey BrinB&N
OprahB&N
Simon LakeB&N

:30 Radio

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Yes, people still use email.

Digital Video. Covid came along and we coudn't shoot it. :(

You've made it this far. You deserve to hear this Warren Buffett rap.