Burger King

 

Problem: Burger King has long been tagged as the lowest of the low when it comes to fast-food quality. So how can we effectively communicate that Burger King's menu is now 100% real? 

 

Idea: The Fairy Tale's Over.


Solution: Make-believe creatures stay make-believe thanks to their unnatural traits. How can Santa be real if he's like 1,000 years old? Artificial preservatives are surely to blame. So now that Burger King has ditched artificial preservatives, colors, and flavors, the fairytale is over. Realness now reigns king.

Art Director: Jordan Goodman

My Roles: Copywriting, Strategy, Ideation

AWARDS:

 

New York Festivals Shortlist

Our big ol' branded entertainment piece.

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Our trailer. Or appetizer, I should say.

A tweet-storm dessert

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