Burger King: The Fairy Tale's Over
Problem: Burger King has long been tagged as the lowest of the low when it comes to fast-food quality. So how can we effectively communicate that Burger King's menu is now 100% real?
Idea: Now that Burger King has ditched artificial preservatives, colors, and flavors, The Fairy Tale's Over.
Solution: Santa, The Easter Bunny, and The Tooth Fairy kidnap the King in an attempt to find out how he got to be real. After all, how can Santa be real if he's 1,000 years old? Artificial preservatives are surely to blame.
My Roles: Copywriting, Strategy, Ideation
Art Director: Jordan Goodman
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