Problem: How can we effectively portray Tile as the necessity that it is?
Idea: Don't lose your ticket to living.
Solution: For busy and bustling young adults, things like phones, keys, and TV remotes are absolutely essential to a fulfilling lifestyle. Let's highlight our product by showing how disruptive it is to lose said objects... in a very entertaining way.
Art Directors: Stephen Sinacori, Sydney Wickersham
My Roles: Copywriting, Strategy, Ideation