Corona

 

Problem: When the Coronavirus hit, Corona beer was immediately associated with the virus. Some even believed they caused it.

 

How can Corona win the situation? 

 

Idea: A coincidence doesn't have to be a misfortune.

Solution: Like Usain Bolt, there's been tons of names throughout history that are aptly suited to their owner.

 

And by being the Coronavirus savior, Corona beer is no different.

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CW/AD: Me, myself, and I.