Problem: How do we convince suburban millennials to mask up, while getting them to support minority-owned businesses?
Oh yeah, it's pronounced 'dell-uh-vek-ee-uh.'
Corona
Problem: When the Coronavirus hit, Corona beer was immediately associated with the virus. Some even believed they caused it.
How can Corona win the situation?
Idea: A coincidence doesn't have to be a misfortune.
Solution: Like Usain Bolt, there's been tons of names throughout history that are aptly suited to their owner.
And by being the Coronavirus savior, Corona beer is no different.
CW/AD: Me, myself, and I.