Cue Health: Super Bowl Social

A few social campaigns leading up to and following Cue Health's big reveal Super Bowl spot. We even got some voiceover help from Gal Gadot. 

My Roles: Copywriting

Creative Team: Erin Manale (my partner), Yiling Cao, Julie Berman

Creative DirectorsBryan Hutson, Natalie Bierl

AgencyDoner

Pre-Game Phase

Problem: How can Cue capitalize on the cultural moment that is the Super Bowl?

 

Solution: We show that, thanks to fast and accurate testing, Cue allows you to experience the Super Bowl with peace of mind. We leverage football language like 'accuracy' and 'defense' to highlight our benefit.

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Post-Game Phase

Here is the Super Bowl commercial just for context :) 

 

Problem: How can we keep the momentum going following our Big Game reveal?

Solution 1: We build on the Super Bowl spot and the idea that Cue is the newest member of your smart device family. 

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Solution 2: "Made Possible by Cue." Whether it's blind dates or spending time with grandparents, Cue's 99.7% accurate testing allows you to experience these moments without worry. 

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