Problem: Without a doubt, the great debate within the snack industry is Nacho Cheese vs Cool Ranch. With a brand pinned up against itself, how can Doritos win the situation?
Idea: Doritos Love Triangle
Solution: Nacho Cheese and Cool Ranch face off in a tongue-twisting song battle in an effort to impress an indecisive snack-eater. Viewers then have the power to decide who won.
My Roles: Copywriting, Ideation
Art Director: Skye Scaglione
DP: Thalia Esparza
AAF Greater Flint Gold Addy
AAF Greater Flint Judges Choice Award