Doritos

 

Problem: Without a doubt, the great debate within the snack industry is Nacho Cheese vs Cool Ranch. With a brand pinned up against itself, how can Doritos win the situation?

 

Idea: Doritos Love Triangle


Solution: Nacho Cheese and Cool Ranch face off in a tongue-twisting song battle in an effort to impress an indecisive snack-eater. Viewers then have the power to decide who won.

My Roles: Copywriting, Ideation

Art Director: Skye Scaglione

DP: Thalia Esparza

AWARDS:

AAF Greater Flint Gold Addy

AAF Greater Flint Judges Choice Award