Hollywood Casino:

Anticipate Every Moment

Problem: How can we refresh Hollywood's brand in a unique and compelling way?

 

Idea: Anticipate every moment. Whether it's the waiter bringing your food to the table, or your favorite band taking the stage, Hollywood Casino is full of these anticipatory moments.

Solution: Let's bring these anticipatory moments to life through authentic, visceral language. With a thorough language and design refresh, we give Hollywood Casino the edge it needs.

My Roles: Copywriting, Ideation

Creative Team: Charles Theori, Daniel VuyovichJohn Brzezniak

Creative Director: Michael Oxner 

Agency: Doner

Manifesto

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I wrote this, which in turn drove the creative :)

Language Refresh

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Tone Explanation

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Our shift in language

System 1

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System 2

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System 3

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