Problem: How do we convince suburban millennials to mask up, while getting them to support minority-owned businesses?
Oh yeah, it's pronounced 'dell-uh-vek-ee-uh.'
Michigan For All
Regroup & BLVD
Sponsored Studio
Problem: How do we convince suburban millennials to mask up, while getting them to support minority-owned businesses?
Idea: Mutualism saves lifestyles AND businesses.
Solution: Create a coupon for caring; a mask that acts as a coupon in minority owned businesses. Thus motivating millennial visitors to mask up, while simultaneously encouraging commerce.
We relay the campaign's big idea with OOH, PR stunts, and social media.
Art Director/3D Artist: Jordan Goodman
My Roles: Copywriting, Strategy, Ideation
AWARDS:
Shown @ Creative Circle Conference in Singapore
Case Study Video
Manifesto
A mask that acts as a 15% off coupon when worn in minority owned businesses.
Out of Home
OOH Poster
Billboard
Social Media
Instagram post with casino jargon.
Keepin' it real on Facebook.
We do some matchmaking with an internet quiz.
Experiential
Our target misses the bars. So we give them one.
And we tell them a little bit about the bar in the process.
We do some match-making with minority-owned bar cocktails.
Then we send them off with our mask that acts as a coupon.
