Michigan For All: 

Coupon for Caring

Problem: How do we convince suburban millennials to mask up while getting them to support minority-owned businesses?

Idea: We give them a Coupon for Caring.

Solution: We create a mask that acts as a coupon in minority owned businesses. Thus motivating millennial visitors to mask up, while simultaneously encouraging commerce. 

My Roles: Copywriting, Strategy, Ideation

Art Director/3D Artist: Jordan Goodman

AWARDS:

Shown @ Creative Circle Conference in Singapore

Case Study Video

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Manifesto

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A mask that acts as a 15% off coupon when worn in minority owned businesses.

Out of Home

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OOH Poster

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Billboard

Social Media

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Instagram post with casino jargon.

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Keepin' it real on Facebook.

We do some matchmaking with an internet quiz.

Experiential

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Our target misses the bars. So we give them one.

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And we tell them a little bit about the bar in the process.

We do some match-making with minority-owned bar cocktails.

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Then we send them off with our mask that acts as a coupon.

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We distribute the masks with these PPE stands.

Scan the QR code to see where the masks can be used as coupons.