Michigan For All:
Coupon for Caring
Problem: How do we convince suburban millennials to mask up while getting them to support minority-owned businesses?
Idea: We give them a Coupon for Caring.
Solution: We create a mask that acts as a coupon in minority owned businesses. Thus motivating millennial visitors to mask up, while simultaneously encouraging commerce.
My Roles: Copywriting, Strategy, Ideation
Art Director/3D Artist: Jordan Goodman
Shown @ Creative Circle Conference in Singapore