Michigan For All 

Regroup & BLVD

Sponsored Studio

Problem: How do we convince suburban millennials to mask up, while getting them to support minority-owned businesses?

Idea: Mutualism saves lifestyles AND businesses.

Solution: Create a coupon for caring; a mask that acts as a coupon in minority owned businesses. Thus motivating millennial visitors to mask up, while simultaneously encouraging commerce. 


We relay the campaign's big idea with OOH, PR stunts, and social media.

Art Director/3D Artist: Jordan Goodman

My Roles: Copywriting, Strategy, Ideation

AWARDS:

Shown @ Creative Circle Conference in Singapore

Case Study Video

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Manifesto

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A mask that acts as a 15% off coupon when worn in minority owned businesses.

Out of Home

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OOH Poster

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Billboard

Social Media

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Instagram post with casino jargon.

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Keepin' it real on Facebook.

We do some matchmaking with an internet quiz.

Experiential

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Our target misses the bars. So we give them one.

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And we tell them a little bit about the bar in the process.

We do some match-making with minority-owned bar cocktails.

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Then we send them off with our mask that acts as a coupon.

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We distribute the masks with these PPE stands.

Scan the QR code to see where the masks can be used as coupons.