Michigan For All
Regroup & BLVD
Problem: How do we convince suburban millennials to mask up, while getting them to support minority-owned businesses?
Idea: Mutualism saves lifestyles AND businesses.
Solution: Create a coupon for caring; a mask that acts as a coupon in minority owned businesses. Thus motivating millennial visitors to mask up, while simultaneously encouraging commerce.
We relay the campaign's big idea with OOH, PR stunts, and social media.
Art Director/3D Artist: Jordan Goodman
My Roles: Copywriting, Strategy, Ideation
Shown @ Creative Circle Conference in Singapore