Problem: Using out-of-home tactics, how can Movement assert itself as the music festival for techno fans?
Idea: Be with your people.
Solution: By utilizing the trippy and existential themes that hold the attention of rave-crazed headbangers, we'll attract techno lovers to Movement; an other-worldly festival that's made by and for techno fans.
CW/AD: Me. I was multi-tasking.
Awards: Finalist in Movement Music Festival Billboard Competition