National Center for Missing & Exploited Children

Congratulations, you've made it to the end of my portfolio! I've saved the best for last. But don't take this one too seriously, it's satire. Like an SNL style commercial. 

 

Problem: For decades, the National Center for Missing and Exploited Children (NCMEC) has used milk cartons to spread the word about missing children. But with milk consumption rates plummeting, how can we change our approach?

 

Idea: NCMEC x Truly


Solution: By printing the faces of missing children on Truly cans, we spread awareness in unprecedented numbers, while inspiring partyin' search parties to join the search.

Art Director: Jordan Goodman

My Roles: Copywriting, Strategy, Ideation