Discover Your Dark Side
Problem: How can we show that Rainbarrier Dark Insulation helps architects with their aesthetic design needs? Oh yeah, it's a brand new product, so we don't have any photos.
Idea: We invite architects to join The Dark Side.
Solution: Rainbarrier Dark is much more than just insulation with dark facing. It opens up a whole new way of thinking about design that architects can use throughout their careers. Welcome to the Dark Side...
My Role: Copywriter
Art Director: Dominique Wilson
Creative Director: Michael Oxner