Owens Corning:

Discover Your Dark Side

Problem: How can we show that Rainbarrier Dark Insulation helps architects with their aesthetic design needs? Oh yeah, it's a brand new product, so we don't have any photos.  

 

Idea: We invite architects to join The Dark Side.

 

Solution: Rainbarrier Dark is much more than just insulation with dark facing. It opens up a whole new way of thinking about design that architects can use throughout their careers. Welcome to the Dark Side...

My Role: Copywriter

Art Director: Dominique Wilson

Creative Director: Michael Oxner

Agency: Doner

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