Spotify's Your Daily Drive:

Music That Delivers

Problem: With driving rates down by over 50%, how can 'Your Daily Drive,' a playlist made specifically for driving, reclaim its role in the car?

 

Idea: Let's target those who are driving more -- delivery drivers -- and give them Music That Delivers.

 

Solution: We create a helpful delivery-driving tool within the YDD playlist; reclaiming our role in the car, while making delivery driving way easier. 

My Roles: Copywriting, Strategy, Ideation, UX Design

Art Director/VideographerSkye Scaglione

AWARDS:

 

One Show Young Ones Merit

AAF Midwest Regional Gold Addy

AAF Greater Flint Gold Addy

Young Ones Case Study Video
The YDD Delivery Hub
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Click the Grubhub icon...
To check your directions...
Orders...
And of course, music.
Billboards & Window Signs
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Showing a little bit of empathy. Because ya know, delivery driving sucks.

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Your directions can now be given to you by songs. Boom.

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Pretty self explanatory, right?

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Who needs a voice command feature more than delivery drivers?

Social Media
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Songs keep you up to date on deliveries? Oh yeah baby.

We spread the word in pure 2010's style.

Gas Station TV

Bluetooth gas station TV's keep the party goin' when it's time for a fill up.

Daily Delivery Friends

Delivery drivers get pretty lonely. And we all know that music brings people together better than anything. So, we give delivery drivers a way to connect with other drivers through music. They can see what other drivers near them are listening to, and what drivers near them have the same taste in music. From there, they can like and follow other drivers.

Car Giveaway
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This year's been pretty damn tough for delivery drivers. So to show our commitment, we ask them 'why they drive' on social media.

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From there, we gage our responses, and give Music That Delivers to a handful of drivers who need it most...

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By giving them (enthusiastic male announcer voice) * a brand new car! *

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We record the giveaway to create followup social content; spreading the Music That Delivers message to the masses.

Extended Case Study