Spotify's Your Daily Drive:
Music That Delivers
Problem: With driving rates down by over 50%, how can 'Your Daily Drive,' a playlist made specifically for driving, reclaim its role in the car?
Idea: Let's target those who are driving more -- delivery drivers -- and give them Music That Delivers.
Solution: We create a helpful delivery-driving tool within the YDD playlist; reclaiming our role in the car, while making delivery driving way easier.
My Roles: Copywriting, Strategy, Ideation, UX Design
Art Director/Videographer: Skye Scaglione
One Show Young Ones Merit
AAF Midwest Regional Gold Addy
AAF Greater Flint Gold Addy