Tic Tac

 

Problem: In a print campaign, how can we market the four-flavored 'Fruit Adventure' to senior citizens?

 

Idea: 1969. We've been there.

 

Solution: By speaking the language of go-getter-seniors, we celebrate Tic-Tac's 50th anniversary with those who've been there since day 1.

CW/AD: I was groovin' solo.