Tic Tac:


Indefinitely Refreshing


Problem: In a print campaign, how can we effectively market the four-flavored 'Fruit Adventure' to senior citizens?


Idea: 1969. We've been there.


Solution: By speaking the language of go-getter-seniors, we celebrate Tic-Tac's 50th anniversary alongside other historic moments from 1969. 50 years of flavor? Now that's indefinitely refreshing.

CW/AD: I was groovin' solo.