Tile: Musical OLV Series
Problem: How can we effectively portray Tile as the necessity that it is?
Idea: Misplace your items, miss out on your life.
Solution: Cell phones, keys, and TV remotes are essential to a fulfilling lifestyle. Let's highlight Tile by showing how disruptive it is to lose said items... in a very theatrical way.
My Roles: Copywriting, Strategy, Ideation
Art Directors: Stephen Sinacori, Sydney Wickersham
AAF Greater Flint Silver Addy
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One Show Young Ones Shortlist