WhatsApp: WhatsUp


Problem: How can we empower young adults to solve their mental health challenges through WhatsApp? Can we acknowledge the fact that they're scared to ask for help? 


Idea: You don't reach out for help, help reaches out to you. 


Solution: 'WhatsUp.' An intuitive mood-screening within WhatsApp where users are given resources based on their mood, and close friends are notified when they're in trouble. 

My Roles: Copywriting, Strategy

Art Director/UX Designer: Ethan Pestaño



One Show Young Ones Merit

New York Festivals Shortlist

AAF Greater Flint Gold Addy

AdCraft Detroit D Show Silver D

Case Study Video

WhatsUp App Feature


Global Out of Home

Other Facebook Products

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'Invest in yourself for a change'

Hong Kong Financial District
"#1 Most Stressed City in the World" (USA Today)

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University of Pennsylvania
"Most anxious student body" (Humans of University)

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'Stressed-out reading this?'

'You probably are, subways are notorious for being hot-spots of stress. Good thing we've got 108 ways to alleviate it–– all on 'WhatsUp' from WhatsApp.'

Russia has the 3rd highest suicide rate in the world.


Instagram Post focused on the product benefit.

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Facebook Post focused on the product benefit.