Problem: How can we empower young adults to solve their mental health challenges through WhatsApp?
Can we acknowledge the fact that they're scared to ask for help?
Can this tool be used internationally?
Idea: You don't reach out for help, help reaches out to you.
Solution: 'WhatsUp.' An internal feature that provides users with a mood screening by using the universal language of color.
Based on their results, users are provided with resources to solve their mental health challenges.
Art Director/UX Designer: Ethan Pestaño
My Roles: Copywriting, Strategy
AAF Greater Flint Gold Addy
AdCraft Detroit D Show Finalist
One Show Young Ones Merit
New York Festivals Shortlist
Case Study Video
WhatsUp App Feature
Global Out of Home
Other Facebook Products
'Invest in yourself for a change'
Hong Kong Financial District
"#1 Most Stressed City in the World" (USA Today)
University of Pennsylvania
"Most anxious student body" (Humans of University)
'Stressed-out reading this?'
'You probably are, subways are notorious for being hot-spots of stress. Good thing we've got 108 ways to alleviate it–– all on 'WhatsUp' from WhatsApp.'
Russia has the 3rd highest suicide rate in the world.