Problem: How can we empower young adults to solve their mental health challenges through WhatsApp? 


Can we acknowledge the fact that they're scared to ask for help? 

Can this tool be used internationally? 


Idea: You don't reach out for help, help reaches out to you. 


Solution: 'WhatsUp.' An internal feature that provides users with a mood screening by using the universal language of color.


Based on their results, users are provided with resources to solve their mental health challenges. 

Art Director/UX Designer: Ethan Pestaño

My Roles: Copywriting, Strategy



AAF Greater Flint Gold Addy


AdCraft Detroit D Show Finalist 

One Show Young Ones Merit

New York Festivals Shortlist

Case Study Video

WhatsUp App Feature


Global Out of Home

Other Facebook Products

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'Invest in yourself for a change'

Hong Kong Financial District

"#1 Most Stressed City in the World" (USA Today)

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University of Pennsylvania

"Most anxious student body" (Humans of University)

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'Stressed-out reading this?'

'You probably are, subways are notorious for being hot-spots of stress. Good thing we've got 108 ways to alleviate it–– all on 'WhatsUp' from WhatsApp.'

Russia has the 3rd highest suicide rate in the world.


Instagram Post focused on the product benefit.

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Facebook Post focused on the product benefit.